Appeal of social media depends on fit with organizational goals–4 Areas of Focus

There’s a lot of discussion about whether “social networks” have seen their best days, citing things like declining unique visitors, time spent on site, and general grumbling (esp. about whether one can truly ever back out of Facebook) .  You might ponder what this portends, especially for nonprofits.  If “Social Networking” means linking people to each other [...]

BAM: Board Buy-in for Social Media, Part Two

In my previous post, you began to lay the groundwork for board signoff on your web 2.0 initiatives.   It’s a myth that boards won’t support (increased) usage of web 2.0 technology.  They are simply unfamiliar with the potential of what exists.  They may have seen their teenager use MySpace or a school blog. Your job is to connect the dots. Ultimately, they are accountable for the financial well-being [...]

BAM#1: BAM your Board of Directors

Yesterday, I made this comment in response to others on Ken Goldstein’s blog: In a perfect world, even smaller nonprofits have some semblance of a strategic plan, signed off on by their board of directors. Web2.0 usage would be integrated into the plan (in general terms-I don’t want to indicate micro-management or, heaven forbid, sound [...]

BAM, breaking down barriers that keep nonprofits from taking advantage of social media

In a swirl of links only the blogosphere could manufacture, Beth Kanter brought to my attention (aren’t feeds great?) a post by Ken Goldstein on why Web 2.0 is important to small nonprofits.  I couldn’t agree more, but posting a comment to his blog got me to thinking some deep thoughts.   As I look around [...]

My Brain Hurts…..so much potential for collaboration

Beth Kanter, the technical maven of the nonprofit world, posed a simple question to me yesterday–   “What do you think are some best practices in using these (social media) tools in terms of collaboration?”   So much potential, it makes my brain hurt! (Sorry, too much Monty Python with my daughter last weekend).  I’ll focus on one [...]

ZUP 4 Nonprofits

Zup world?  Specifically, my friends in the nonprofit sector.  This site is for you and your busy lives.  Welcome to the maiden voyage of ZUP 4 Nonprofits.  Like their counterparts in the private sector, nonprofit executives are increasingly busy, sophisticated and engaged in managing growing organizations.  Vibrant nonprofits, like business, have to keep their sights on [...]