Appeal of social media depends on fit with organizational goals–4 Areas of Focus

There’s a lot of discussion about whether “social networks” have seen their best days, citing things like declining unique visitors, time spent on site, and general grumbling (esp. about whether one can truly ever back out of Facebook) .  You might ponder what this portends, especially for nonprofits. 
If “Social Networking” means linking people to each other in [...]

BAM: Board Buy-in for Social Media, Part Two

In my previous post, you began to lay the groundwork for board signoff on your web 2.0 initiatives.  
It’s a myth that boards won’t support (increased) usage of web 2.0 technology.  They are simply unfamiliar with the potential of what exists.  They may have seen their teenager use MySpace or a school blog. Your job is to connect the dots. Ultimately, they are accountable for the financial well-being of [...]

BAM#1: BAM your Board of Directors

Yesterday, I made this comment in response to others on Ken Goldstein’s blog:
In a perfect world, even smaller nonprofits have some semblance of a strategic plan, signed off on by their board of directors. Web2.0 usage would be integrated into the plan (in general terms-I don’t want to indicate micro-management or, heaven forbid, sound too [...]