Video-Sharing and Baby Boomers: Why You Can’t Make Assumptions

The Pew Internet and American Life Project –an initiative of the Pew Research Center–released a new survey yesterday demonstrating why we can’t make assumptions about who is doing what on the web.  To make these assumptions may mean missing key opportunities to engage new supporters.  Many nonprofit execs make assumptions that it is the young volunteers, not [...]

Nonprofits Know How…Do U YouTube?

I was disappointed recently when I cruised YouTube’s ever-expanding nonprofit channel.  With high hopes that some of my personal favs in the nonprofit world would be using this technology–they weren’t there!   Hey, even the 12 year-olds from my Girl Scout Troop are posting info, so how hard can it be? Yes, the “biggies” were there.  [...]