BAM, breaking down barriers that keep nonprofits from taking advantage of social media

In a swirl of links only the blogosphere could manufacture, Beth Kanter brought to my attention (aren’t feeds great?) a post by Ken Goldstein on why Web 2.0 is important to small nonprofits.  I couldn’t agree more, but posting a comment to his blog got me to thinking some deep thoughts.  

As I look around at the best practices with regard to web 2.0, I see that:

  • one size doesn’t fit all, even in the nonprofit world.  Everything that works for the SPCA won’t necessary be employed (or should be) in the same way or with the same results for a family counseling agency. Yes, there are common concerns, but different constituencies, legal implications regarding confidentiality, visions for the organization, etc. 
  • social media not only has the potential to help nonprofits build constituencies, raise funds, and get their message out, but it has the potential to totally transform the business model and internal operations of nonprofits. 
  • in spite of that potential, there are some very real obstacles impeding the ability of small- and medium-sized nonprofits in their adoption of web 2.0.   I count any obstacle as real, whether it’s perceived or tangible. 
  • Most nonprofits executives with streamlined budgets need to know what can quickly create opportunities and what solves problems without creating more of them. 

bam.jpg I’d like to start periodically blogging on what I’ll call “BAMs”  for “bust a myth.”   Really, it’s about breaking down obstacles. BAM. 

Next: BAM your Board.

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