Beth Kanter, the technical maven of the nonprofit world, posed a simple question to me yesterday–
“What do you think are some best practices in using these (social media) tools in terms of collaboration?”
So much potential, it makes my brain hurt! (Sorry, too much Monty Python with my daughter last weekend). I’ll focus on one aspect:
As the former director of a small statewide human service association, I can tell you that at our quarterly meetings, the most cherished part of the agenda wasn’t the legislative report from Harrisburg. Often, I felt we were hurrying through the meeting to get to the GOOD part—brainstorming and story-sharing among peers.
There is a hunger among executive directors of nonprofits for opportunities to speak casually with each other about pressing management issues they face. At least in the human service sector, they would also like to get supervisors of similar programs together. What have I seen discussed? Relationships with funders, corporations. Benefits packages for staff. Self-insurance. Issues with HIPAA compliance. Technology for case management. Agency certification experiences.
Although we allowed time for this interaction, it was tough to get everyone to attend the meetings. Time was at a premium for executive directors.
A quickie on what holds potential (and what I would use if I were running the group today):
- Wikis, for pulling together joint grant applications. We did a statewide grant application for federal funds—an intimidating undertaking requiring agencies from across the state to get letters of support, standardize their financial figures, etc. It required input from our national association and a D.C.-based law firm. Snail mail, email and conference calls were used, but the wiki would have made it less-time consuming and easier to get comments. (I use PBwiki.com, but there are many wiki farms).
- GoToMeeting.com or similar services to hold online meetings, allowing more frequent contact. If an association picked up the fee for this service with membership dues, there would be no cost to the members for the actual meeting. Meaningful guest speakers would be easier to schedule, since there is no travel time.
- A private Blog, for executive directors to share concerns and bounce ideas off peers. Britt Bravo has some good advice for nonprofits thinking about taking the plunge into the blogosphere.
TIME & MONEY
Social media like these would especially benefit small- to medium-sized nonprofits, which have less staff to devote to grant-writing or cover work for those out of the office for conferences. Time and money are saved by using these technologies. Ironically, I believed that time and money are perceived as being a hindrance to using these media. We need to bust those myths.
Jim Tobin, at Ignite Social Media, does a great job doing just that. After admitting social media can be a waste of time, he then busts that theory by discussing ways it can improve productivity. That’s the appeal to management, and something we need to discuss more.
Filed under: best practices, charity, management, nonprofit | Tagged: association management, Beth Kanter, Britt Bravo, collaboration, Jim Tobin, management, non-profit, nonprofit, peer learning, social media, wikis | 5 Comments »